Skinification: What Is It?

A new beauty paradigm: holistic care, dermo-cosmetic technology, and daily rituals

Skinification has become a major driver of innovation in cosmetics — and Thépenier Pharma & Cosmetics is fully committed to this shift.

Behind this now-essential buzzword lies a true transformation in personal care habits. Born during the COVID-19 pandemic, skinification has become a new standard: treating every part of the body with the same level of care as the face.

A Holistic Approach to Beauty

Skinification reflects a global awareness: the skin is a living organ that must be maintained, protected, and regenerated. Gone are simplistic routines — they’re being replaced by technical gestures, advanced formulations, and targeted treatments applied to the scalp, underarms, body, nails… even teeth.

Shampoos, exfoliants, scalp serums, masks
Deodorant creams with purifying actives for the underarms
Foot, hand, lip care...

Each area becomes the focus of a complete beauty ritual, inspired by facial skincare.

Close-up of female hands with moisturizer. A woman applies cream to her hands. Hand and whole body care

The Power of Social Media

Platforms like TikTok, Instagram, and YouTube have amplified the trend, empowering consumers to:

Follow highly targeted routines
Discover cutting-edge formulations
Adopt expert techniques inspired by professional institutes

Beauty influencers have turned skinification into a cultural movement.

Tooth care concept. Slim naked young woman blinks eye, has daily routine after shower, brushes teeth with tootbrush, has healthy skin, isolated over blue background, free space for your promotion.

Thépenier Pharma & Cosmetics’ Role

At Thépenier Pharma & Cosmetics, this vision is embedded into the development of technical, sensorial care products for the entire body. As a CDMO specialized in liquid and semi-solid formulation, we support our clients with customized solutions and advanced textures.

Our innovation? Oral care meets skinification.

We go a step further by incorporating gum care into daily beauty routines — combining oral health, comfort, and cosmetic appeal.

Because healthy gums contribute to a radiant smile and enhanced self-confidence.

In Short

Skinification = comprehensive care, expert routines, and dermo-cosmetic standards.
A fast-growing trend driven by consumers, social media, and innovative brands.
A real opportunity for care brands to expand into new high-value-added segments.

Thépenier Pharma & Cosmetics positions itself as an industrial partner to design, manufacture, and fill these expert, tailor-made and innovative products.

Shaping the Future of Beauty

Our expertise in skinification will be showcased at the "Haute Cosmétique Augmentée – Horizon 2030" event, held on July 3, 2025, in Paris La Défense – Auditorium Tour Pacifique. This day of exchanges will explore the innovations shaping the future of beauty: artificial intelligence, biotech, cellular regeneration, molecular ecology, personalization, and longevity.

At 2:20 PM, Angélique Durigo, R&D and Industrialization Director at Thépenier Pharma & Cosmetics, will speak on:

"Skinification, sunification: why is hybrid beauty the future of beauty?"

A unique opportunity to share our vision of technical and sensorial care seamlessly integrated into holistic beauty routines.

Discover more about our R&D expertise to push cosmetic innovation even further.

Skinification-inspired skincare - Thépenier Pharma & Cosmetics