Skinification: What Is It?

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"Skinification" is a term that has gained popularity in recent years, and it is a purely marketing term that emerged during the COVID-19 pandemic. The idea behind it is to care for different parts of the body in the same way one cares for the face, with the same attention to detail, complex routines, and technical ingredients used in skincare.


It encapsulates the concept that taking care of the skin on various parts of the body, including the scalp, body, underarms, etc., is not an occasional activity but rather a ongoing commitment to preserving health and vitality. In the current landscape of beauty and wellness, the concept of skinification has become increasingly important. People are becoming more aware of the significance of skincare and are dedicating more time and budget to develop effective skincare routines. This trend goes beyond basic cleanliness and skincare practices; it encompasses a holistic approach to achieving and maintaining healthy and radiant skin.

The role of social networks

The rise of social media and beauty influencers has also played a role in popularizing skinification. Platforms like Instagram, YouTube, and TikTok have created spaces to share skincare tips, product recommendations, and personal skincare journeys. This has fueled enthusiasm for self-care and encouraged consumers to experiment with new products and techniques.


This concept initially emerged in the realm of hair care.

Asian brunette shoulder length hair female social media influencer in bathrobe streaming and introducing beauty products to audience with phone holding glass jar with cream, skin care concet.

All parts of the body are concerned

The delicate layer of skin beneath the hair deserves the same effective and meticulous care as the face. It is also exposed to pollution, UV rays from the sun, and stress. Skincare routines for the scalp have become increasingly sophisticated, including shampoos, conditioners, masks, exfoliants, and serums to hydrate, soften, repair, add volume, and more.


Skinification doesn't stop at the scalp; it now extends to makeup, nails, and various parts of the body. A key aspect of skinification is the use of skincare products that address specific skin concerns. This includes cleansers, moisturizers, serums, masks, and other treatments that target issues such as acne, dryness, hyperpigmentation, or aging. The beauty industry has seen significant growth in response to this trend, with a wide range of products available to consumers.

Tooth care concept. Slim naked young woman blinks eye, has daily routine after shower, brushes teeth with tootbrush, has healthy skin, isolated over blue background, free space for your promotion.

And Thépenier Pharma & Cosmetics in all of this...

Furthermore, TP&C takes it a step further by offering skinification in oral care, providing specialized and technical care to establish a genuine gum beauty routine. Healthy gums contribute to overall dental health.


In summary, skinification is a positive movement that encourages individuals to prioritize the health of their skin and adopt a proactive and holistic approach to skincare. Whether it's a simple routine or a more elaborate one, the goal is to achieve and maintain healthy and radiant skin that reflects overall health and boosts self-esteem: a virtuous cycle is in motion.